Marketing, AI, & Competitive Advantage

Here’s a recap of Gartner’s Annual Marketing & AI predictions to help you plan for the year ahead. 

How do we harness AI disruption for competitive advantage?

By 2026, 80% of senior creative roles will be tasked with harnessing GenAI, resulting in increased spending.

By 2026, 60% of CMOs will adopt specific technologies to protect their brands from GenAI-driven deception.

By 2025, a perceived decay in social media quality will push 50% of consumers to significantly limit interactions with major platforms

By 2027, 20% of brands will position and differentiate themselves as “AI-free” in their business and products.

By 2028, AI-powered search will reduce brands’ organic site traffic by 50% or more.

In Summary: 

In light of consumer concerns about AI, brands that signal transparency around content authenticity, data usage and privacy will set themselves apart.

Growing social media disenchantment and GenAI’s disruption of search are forcing brands to align engagement and content strategies more closely with customer needs.

As AI-fueled content and experiences become more commonplace, the most effective customer-facing AI strategy may be an “AI-free” strategy.

Find the original article here: https://www.gartner.com/en/articles/how-marketing-can-capitalize-on-ai-disruption

(In case you're wondering, this insights summary was created by us and not ChatGPT)